Product Designer & Head of Design
Sneaker Access
Built-in 2016 & rebuilt in 2019
Minimalist design approach
Made $900K ARR, 1M+ Website visits
Project Detail
Cornelious Williams
Connor O’neil
Andrew Evans
Waseem
Alexander
Team
User Experience Design
User Experience Research
Interaction
Prototyping
Front-end Web Development
Role
Duration
5 Months
Overview
Customers who lack time to visit any sneaker website to purchase their coveted limited-edition shoes, customers will turn to our services to secure the items they desire. Shoe websites are renowned for their items selling out within seconds of their release.
How can we develop a service that is entirely trustworthy and user-friendly, eliminating the need for individuals to wait in queues to purchase the desired footwear?
Problem
I have developed an innovative experience that eliminates the need for queues by providing users with the ability to access any desired shoe within a mere three clicks.
Outcome
Features and Iterations
After creating your account, cycle through the pages to purchase a slot that could potentially give you the Supreme items you’ve been wanting.
Multiple Profiles
After creating your account, cycle through the pages to purchase a slot that could potentially give you the Supreme items you’ve been wanting.
Shop
To bring trust to our website, we needed actual success. Users would tweet us on Twitter to confirm if our service worked for them! Having a page dedicated to testimonials brought in more customers and trust to our website.
Testimonials
User Research & Results
Customers who don’t have the time to line up for the latest sneaker drops will turn to our services to secure the shoes they want. Limited-edition sneakers are known for selling out within seconds of their release, and our platform ensures they don’t miss out on their most coveted pairs.
Of respondents do not know a sneaker bot service actually existed.
97%
Many participants said they didn't know this type of content existed. One person said, "Is this the reason why I can never buy any shoe that drops on the SNKRS app?"
Of respondents kept trying and buying more devices to buy shoes.
79%
Participants went out of their way to buy another Macbook, or iPhone, or buy used laptops off Facebook or eBay. One person mentioned, “I thought the more laptops I bought, ill have a better chance of buying yeezy’s”
66%
Of respondents wish someone could just buy them the shoe and they’ll pay a fee for it.
Many people who can afford to pay $220+ for shoes are working and these shoes get released while they’re away from their computers or phones.
Sketches
and ideas
I ideated on potential solutions and user flows. I provided some HiFi screenshots to showcase the user flow for the desktop version.
Usability testing and findings
I conducted a small usability test with 4 individuals. I was looking to test clarity, completion and comprehension of the different features.
The arrows next to “View All products” was confusing to users. Users would click the arrows thinking the next page would load.
Before
Looking at the old website, I decided to take away the icons and have it highlighted. The click-through rate on our shop page increased by 100%!
After
Users wanted the homepage to explain what a “Sneaker Slot Service” is. The home page required the user to click an extra button; many users just wanted to scroll down.
Before
While redesigning the website, we took that feedback and ensured new customers understood what our service provides.
After
Building a brand identity
To support the design, I created a brand guideline kit. It includes tone of voice, logos, colors, fonts, icons, images, and product vision.
still fleshing this out*
To give the design a sense of regality, tradition, and a touch of modernity, I created a new logo.
Building a new logo
A Robust Design System
I created a comprehensive design system that goes beyond what is used in the final design. I built this following WCAG AA accessibility guidelines. This is something very simple.
I will be updating this soon w/ colors, typefaces, buttons & text fields. *
Final Outcome
I developed a website that resulted in a remarkable 90% increase in sales. Additionally, it successfully enhanced user retention and significantly reduced abandoned carts by over 95%.
